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NAFA 2022

From The Carriage to The Computer: The Future of Fleets’ Impact on Finding Qualified Techs

Course Description

From horse and carriages and full-frame vehicles to electrification and autonomous vehicles; fleets continue to evolve at a rapid pace. As more and more seasoned technicians retire, the impact of technology is outpacing the rate in which senior fleet professionals are able to recruit and retain qualified technicians. This hands-on workshop is designed to address this rapidly growing problem in the fleet industry.

Learning Objectives

Objective 1: Technology and The Shortage of Qualified Techs

Objective 2: How Senior Fleet Managers Are Navigating This Problem

Objective 3: Create and Implement Your Own Apprenticeship Program

Need a Plan to Tackle this Problem?


Al Curtis
Fleet Director, Cobb County

Al Curtis, Public Fleet Hall of Fame Inductee and Fleet Services Director for Cobb County, boasts more than 27 years of industry expertise in both public and private sector settings. His last 18 years have been spent in Georgia where he is responsible for managing 2,500+ assets for Cobb County’s diverse fleet of vehicles and improving sustainability efforts to reduce the negative impact of greenhouse gas emissions.

In 2019, Al Curtis was awarded the legendary fleet lifetime achievement award. Under Al’s visionary leadership, the county added over 45 electric vehicles, 40 charging stations, significantly improved vehicle re-marketing values, and successfully implemented a distracted driver program which received national recognition.

Jamie Cooke
COO, Montgomery County

Jamie Cooke, Chief Operating Officer for Montgomery County’s Department of General Services, provides oversight and direction for day-to-day operations including the functional areas of central administration, facilities management, and fleet services. The scope of the operation includes four major maintenance locations in support of the County’s 3,600 vehicle fleet.

Jamie’s responsibilities include strategic planning, leadership development, and emergency operations. With more than 30 years of industry expertise, Cooke holds a Master of Science in Transportation and Business Logistics from Wilmington University. He is also a certified transportation broker and was awarded the Electric Vehicle Galileo Master Certificate from the European Energy Centre.

Ingrid Cook Moravitz
CEO, SHzoom

Ingrid Cook Moravitz is the Chief Executive Officer at SHzoom – a tech firm with a patented electronic repair management system. SHzoom is focused on the convergence of fleet-related risks, internet technologies, machine learning, and automotive repairs. Ingrid, with more than 25 years of industry expertise, is a recipient of Business Insurance’s Women to Watch Award and serves on the Board of Directors for the Pittsburgh Technology Council.

Ingrid was featured in Fleet Solutions Magazine, a NAFA publication, spotlighting SHzoom’s latest technology Uptime – an innovative mobile/web-based accident and repair management solution for government and self-insured fleets. Uptime was developed using collaborative feedback from SHzoom’s forward-thinking partners in the public sector and has gained national recognition in the GovTech space.

Matthew Booco
CBDO, SHzoom

Matthew Booco, well-known for his innovative, forward-thinking leadership, is the Chief Business Development Officer at SHzoom. Matthew brings more than a decade of experience in the public sector – primarily in the municipal government space. Matthew is responsible for leading strategic planning initiatives, analyzing operations, sales, and marketing data, and identifying key growth areas.

Prior to SHzoom, Matthew served as a Fleet Analyst, a Fleet Manager, and most recently the Executive Director of General Services for the City of Westminster, Colorado. Booco holds a Bachelor of Science degree in Business Administration from the University of Colorado at Denver. In October 2018, Booco received his Certified Automotive Fleet Manager certification from the NAFA Fleet Management Association.

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