SHzoom CEO talks IP and Uptime with Pitchwerks
Published on August, 2019
Ingrid Cook, CEO of SHzoom, sits down with Popular Business Podcast host, Scot MacTaggart, to discuss the power of the NAFA Fleet Management Association and the Q4 unveiling of Uptime by SHzoom. Through the NAFA association SHzoom was able to make new connections, coinciding with CEO Ingrid Cook’s relationship building theory discussed in the podcast. These connections are what contributed to the creation of the name of SHzoom’s title product, Uptime. Consumer, Kevin Fareri, found that based on SHzoom’s promise of downtime elimination, the name Uptime resonated better than SHzoom.
Here is a clip of the talk.